CDAP Grant: Accelerate Your Digital Transformation with Litchi Marketing

CDAP Grant: Accelerate Your Digital Transformation with Litchi Marketing

The Canadian Digital Adoption Program (CDAP) is a major $4-billion government program designed to help Canadian companies integrate digital technologies and strengthen their competitiveness on the global economic stage. The program provides funding for the acquisition of digital technologies such as cloud computing, artificial intelligence and data analysis. In addition, it offers privileged access to a network of experts and resources to help companies develop digital strategies and implement innovative solutions.

As accredited consultants for PCAN volet 1 and 2, our mission is to support companies of all sizes in their digital strategy and transformation process.

Stream 1: This grant is still open. You can obtain up to $2400 for our services in CDAP stream 1 grant.

Stream 2: This grant is currently closed as of February 19, 2024. Contact us to put your name on the reminder list when it reopens.

What Does a Litchi Marketing Consultant Do?

Digital consultants play an essential role in the digital transformation of businesses. At Litchi Marketing, we are committed to working closely with you to design a customized digital adoption plan, specifically tailored to your business. Our approach is based on a thorough understanding of your needs, objectives and the unique operating context in which your organization operates.

At the heart of our approach, for CDAP stream 2, we undertake an in-depth analysis (marketing audit) to assess how your business can grow and how your digital tools can be optimized. We recognize that every business has its own unique challenges, which is why our team of digital consultants is dedicated to identifying and resolving the most common obstacles that could be hindering your progress. Our ultimate goal is to help you become more efficient, more agile and better prepared to face the ever-changing demands of the marketplace.

CDAP requirements Stream 1 :

1. One employee with DAS for at least 3 months (can be the owner)

2. Gross business income of $30K last fiscal year

3. The business must be incorporated or registered with an REQ number.


CDAP Stream 2 requirements:

1. One employee with DAS for at least 3 months (can be the owner)

2. Gross business income of $500K last fiscal year ideally, or one of the last three.

3. The business must be incorporated or registered with a REQ number.

What are the benefits for my company?

The positive impact of the Canadian Digital Adoption Program (CDAP Stream 2) grant on your business can be significant when its funds are used effectively.

The opportunities offered by the federal CADP Stream 2 grant are vast, covering a variety of needs essential to your company’s development and growth. Whether you are considering technology research initiatives, developing a growth strategy, implementing an innovative product strategy, developing web or mobile applications, optimizing or creating a website, setting up reservation systems, analyzing data, integrating a customer relationship manager, or implementing software-as-a-service (SAAS) and platform recommendations, the CDAP grant can provide crucial financial support.

It is also worth noting that, following completion of your audit, you will have the opportunity to access an optional loan of up to $100,000 from the BDC (Business Development Bank of Canada). This amount can be used flexibly to meet your company’s specific needs, whether to invest in key projects, explore new opportunities or strengthen your operational capabilities.

By strategically leveraging the federal government’s CDAP Stream 2 grant and taking advantage of BDC’s 5-year interest-free loan, you can position your business on a solid, sustainable growth trajectory, taking full advantage of the benefits offered by digital transformation. This represents a unique opportunity to optimize your operations, strengthen your competitiveness in the marketplace and stimulate innovation within your company.

You will also have access to a federal Magnet wage subsidy of $7300 for hiring a person between the ages of 18 and 30. Not to be underestimated!

How can you maximize your grant?

Our $15,000 reimbursed audit subsidy from CDAP Stream 2 is crucial to helping you develop your comprehensive digital adoption plan, and we are here to guide you in making the most of it. Thanks to this grant, you will be able to cover a variety of essential costs, such as :

  1. hiring digital consultants to assess your company’s specific needs;
  2. finding technological solutions that fit your budget;
  3. developing a cost/benefit analysis for potential digital tools;
  4. creating a detailed digital strategy with a roadmap including milestones, timelines and resources.

At Litchi Marketing, we will work with you to prioritize and allocate these funds to build a digital adoption plan tailored to your business, preparing you for your digital transformation journey.

Subvention PCAN

Why choose Litchi Marketing as your accredited consultant?

We offer a full range of grants and services, from digital strategy design to implementation, enabling companies to maximize their return on digital investment. With this support, companies can capitalize on the latest technologies and trends to maintain their competitive edge. We are neutral and do not sell software.

We are ready to help you achieve your goals, whether it’s to improve customer engagement or deepen your understanding of the forces affecting your business. Or indeed, whether you’re integrating new technologies, optimizing existing processes or addressing industry-specific challenges, our consultants are here to guide you every step of the way. We use our expertise to provide strategic and practical advice that will enable your company to take full advantage of the opportunities offered by the digital world.

When you work with Litchi Marketing, you benefit from a personalized approach that goes beyond simple technology adoption. We work to create a coherent and achievable digital roadmap, enabling you to successfully navigate the complex and dynamic world of digital transformation.

Our commitment is based on building long-term partnerships. We are committed to supporting you at every stage of your project, providing expert advice, relevant industry information and ongoing support throughout the implementation of your digital adoption plan.

Here’s a short video explaining PCAN part 2. Please contact us for more information.



According to certain statistics, 46% of Quebec companies don’t have a website, and this figure rises to 62% for those with fewer than 5 employees. Some people mistakenly believe that having only a Facebook page can replace a website. Reassess your digital strategy: 5 good reasons to optimize it.

A website is the focal point of your online presence. It is the place where potential customers can find detailed information about your company, products or services. It offers permanent visibility and represents your online identity in a professional way – 24 hours a day, every day of the year. Optimizing both your social networks and your website is a win-win solution.

1-The digital landscape is constantly evolving

The digital world is evolving at breakneck speed. Platforms, trends and consumer behavior are changing rapidly. If your digital strategy is not aligned with these evolutions, you risk missing crucial opportunities. Regular evaluation ensures that your business remains relevant and competitive. This requires a proactive approach, so review your digital strategy regularly to ensure it is aligned with your business objectives and incorporates the latest trends.

2-Optimizing the customer experience

Customer experience is at the heart of any successful digital strategy. As consumer expectations and needs evolve, an optimal digital strategy must adapt to meet these changes. Optimizing the customer experience at every touchpoint, from website to social media, is key to retaining customers and attracting new ones. Use data to understand your customers’ behaviors, preferences and needs. Personalize product recommendations, special offers and content to suit individual preferences. Offer real-time assistance via live chat or chatbots. By implementing these customer experience optimization practices, you can not only meet your customers’ expectations, but exceed them, creating positive, lasting relationships in the digital world.

3-Efficient use of data

Data is the lifeblood of modern digital strategy. However, it is not enough to simply collect data. It’s imperative to use it effectively to make informed decisions. By improving your ability to collect, analyze and interpret data, you can fine-tune your digital strategy to achieve your objectives more effectively, and this will enable you to remain competitive in the marketplace. To do this, you need to identify which data is relevant. You can also set up a secure, scalable storage infrastructure to process and store data reliably. Define data management policies to ensure that data is used appropriately throughout its lifecycle. Use advanced data analysis tools to extract meaningful information and make comparisons. Finally, make sure you always comply with Law 25, the law that now requires you to ask your visitors for permission before collecting their personal data.

4-Integration of new technologies

New technologies continue to redefine the way companies interact with their audiences. From artificial intelligence to the Internet of Things, integrating these innovations can transform your digital strategy. Make sure you are constantly exploring new technological opportunities to stay ahead of the competition. Identify areas of your business that could benefit from the integration of new technologies. Invest in ongoing training for your team to ensure they are proficient in using new technologies. Integrate AI to automate repetitive tasks, enabling your team to focus on higher value-added activities.

5-Continuous improvement in operating performance

Operational efficiency is an often overlooked aspect of any successful digital strategy. Integrating technology solutions can significantly improve internal processes, reduce costs and increase productivity. By continuously evaluating and improving your operations, you ensure a solid foundation for your digital transformation.

In conclusion, optimizing your digital strategy is not simply an option, but a necessity to remain competitive in today’s business world. By keeping a close eye on the evolving digital landscape, optimizing the customer experience, harnessing data effectively, integrating new technologies and remaining adaptable to market changes, you can guarantee that your business will remain successful in this ever-changing digital environment.