Selling my Products, Which Platform to Use: Guide to E-commerce Platforms for B2B and B2C

Selling my Products, Which Platform to Use: Guide to E-commerce Platforms for B2B and B2C

Let’s explore the different e-commerce platforms and their applications, both for B2B and B2C, highlighting their unique features and the opportunities they can offer your business. Choosing the right e-commerce platform is essential for the success of your business. Whether you’re a small business looking for new customers or a large enterprise seeking to optimize your operations, the platform you choose can make all the difference.

Much more than just an e-commerce platform. It is a vibrant online marketplace where artisans from around the world come together to share their creativity and offer unique, personalized products. With a diverse range from personalized gifts to home decor, clothing and handcrafted jewelry, Etsy offers an authentic shopping experience for B2C customers looking for unique and creative products.


In fact, the Etsy registration process is quick and easy, allowing you to create your own online store in just a few steps. Once registered, you will be greeted by a user-friendly and intuitive interface, designed to simplify the management of your store, from products to order management. However, it’s important to keep in mind that competition can be stiff on Etsy, especially in popular niches. To be successful, you may need to spend time researching and understanding your competitors, while finding unique ways to stand out. At Litchi Marketing, we understand that success on Etsy requires more than just an online presence. That’s why we offer a range of specialist services designed to help sellers maximize their sales and grow their business on this dynamic platform.

Amazon is an e-commerce giant that needs no introduction, it is the powerhouse of B2B and B2C e-commerce today. As a B2C platform, Amazon offers an unparalleled shopping experience with a huge product selection and fast delivery. But did you know that with Amazon Business, Amazon also offers B2B solutions? This extension of the platform is specifically aimed at businesses, offering benefits such as bulk purchases, preferential rates and a range of products reserved for professionals. Whether you are an individual consumer or a business, with Amazon, everyone can find what they need. Selling on Amazon can be a lucrative opportunity, but it depends on various factors to consider. As a seller on Amazon, you enjoy the benefits of a retail platform that attracts millions of customers across the world. With more than 300 million active customers in over 180 countries, Amazon offers impressive international reach. Additionally, according to 2018 data, more than 30,000 Canadian small and medium-sized businesses collectively generated more than $900 million in sales on, illustrating the potential of this platform. Litchi Marketing is here to help you get the most out of your presence on Amazon. We optimize your product listings, manage effective advertising campaigns, adjust your prices to stay competitive, and ensure your products have excellent customer reviews. We closely monitor your performance and explore new opportunities to expand your product range. With our expertise in digital marketing, you can trust Litchi Marketing to guide you to success on this essential platform.


With our expertise in digital marketing and e-commerce, we can work with you to create a tailored strategy to increase your store’s visibility, attract qualified traffic and convert visitors into loyal customers. Whether by optimizing your product listings for search engines, developing targeted advertising campaigns or implementing attractive promotions, we are here to help you achieve your sales goals on Amazon. With Litchi Marketing on your side, you can rest assured that you will have expert support to take your business to the next level on this thriving platform.

Walmart Canada has established itself as a leading player in B2C e-commerce, providing an online shopping experience that is as convenient as it is satisfying. Walmart Canada’s e-commerce site offers a convenient shopping experience, a wide product selection and flexible delivery options, making it a premier destination for individual consumers looking for quality and value. Walmart, one of the world’s largest retailers, recently entered the B2B e-commerce market with Walmart Business, which aims to simplify business shopping online. Designed for small and medium-sized businesses as well as nonprofit organizations, Walmart Business offers a diverse range of essential products, multi-user accounts and a seamless shopping experience. Selling on Walmart Canada can offer lucrative opportunities, but it requires an understanding of the platform’s requirements and careful planning. The registration process is relatively simple, but competition can be intense, especially in popular categories. It is essential to ensure that your products meet Walmart Canada’s quality standards and to manage logistics and shipping efficiently. With a strategic approach and attention to detail, it is possible to succeed as a seller on the Walmart Canada platform. Litchi Marketing has a deep expertise in the field of digital marketing and e-commerce, which can be essential to maximizing your success on a platform as competitive as Walmart. By working with us, you benefit from personalized strategies and proven tactics that can help you stand out from the competition and attract more customers to your products. Additionally, Litchi Marketing understands Walmart Canada’s specific quality and logistics requirements, allowing you to ensure your products meet the platform’s standards and optimize your shipping process.

 4-Staples Canada

The Transformation of Online Commerce

Staples Canada is a shining example of successful digital transformation. With its new e-commerce platform on Shopify Plus, Staples Canada caters to both B2B and B2C customers with a modern and responsive shopping experience. Whether you’re looking for office supplies for your business or electronic products for personal use, Staples Canada is here to help you with your online purchases. By working jointly with Litchi Marketing, this platform is easy for sellers to use. You benefit from a strategic partnership that can help you optimize your online sales efforts. We can help you improve your product visibility on Staples Canada, increase traffic to your online store, and drive sales with effective marketing strategies. Our team is committed to providing you with personalized service and working closely with you to achieve your business objectives.

For B2C-focused businesses, platforms like Amazon and Etsy provide instant visibility to a large customer base. With millions of visitors every day, these platforms can help you reach new markets and boost your online sales. By offering unique products and a personalized shopping experience, you can build customer loyalty and build a strong brand. On the other hand, B2B businesses can benefit from specialized platforms such as Walmart Business and Staples Canada. These platforms offer features specifically designed for businesses, such as bulk purchases, preferred pricing, and multi-user accounts. By simplifying the purchasing process and offering a wide range of products, you can streamline your operations and drive business growth.


Regardless of which platform you choose, it is important to do thorough research and understand the unique needs of your business. By working with ecommerce experts like Litchi Marketing, you can get personalized advice and tailored strategies to maximize your online sales.Don’t let your business be left behind in the fast-paced digital world. Choose the right ecommerce platform today and give your business the boost it needs to succeed online.

CDAP Grant: Accelerate Your Digital Transformation with Litchi Marketing

CDAP Grant: Accelerate Your Digital Transformation with Litchi Marketing

The Canadian Digital Adoption Program (CDAP) is a major $4-billion government program designed to help Canadian companies integrate digital technologies and strengthen their competitiveness on the global economic stage. The program provides funding for the acquisition of digital technologies such as cloud computing, artificial intelligence and data analysis. In addition, it offers privileged access to a network of experts and resources to help companies develop digital strategies and implement innovative solutions.

As accredited consultants for PCAN volet 1 and 2, our mission is to support companies of all sizes in their digital strategy and transformation process.

Stream 1: This grant is still open. You can obtain up to $2400 for our services in CDAP stream 1 grant.

Stream 2: This grant is currently closed as of February 19, 2024. Contact us to put your name on the reminder list when it reopens.

What Does a Litchi Marketing Consultant Do?

Digital consultants play an essential role in the digital transformation of businesses. At Litchi Marketing, we are committed to working closely with you to design a customized digital adoption plan, specifically tailored to your business. Our approach is based on a thorough understanding of your needs, objectives and the unique operating context in which your organization operates.

At the heart of our approach, for CDAP stream 2, we undertake an in-depth analysis (marketing audit) to assess how your business can grow and how your digital tools can be optimized. We recognize that every business has its own unique challenges, which is why our team of digital consultants is dedicated to identifying and resolving the most common obstacles that could be hindering your progress. Our ultimate goal is to help you become more efficient, more agile and better prepared to face the ever-changing demands of the marketplace.

CDAP requirements Stream 1 :

1. One employee with DAS for at least 3 months (can be the owner)

2. Gross business income of $30K last fiscal year

3. The business must be incorporated or registered with an REQ number.


CDAP Stream 2 requirements:

1. One employee with DAS for at least 3 months (can be the owner)

2. Gross business income of $500K last fiscal year ideally, or one of the last three.

3. The business must be incorporated or registered with a REQ number.

What are the benefits for my company?

The positive impact of the Canadian Digital Adoption Program (CDAP Stream 2) grant on your business can be significant when its funds are used effectively.

The opportunities offered by the federal CADP Stream 2 grant are vast, covering a variety of needs essential to your company’s development and growth. Whether you are considering technology research initiatives, developing a growth strategy, implementing an innovative product strategy, developing web or mobile applications, optimizing or creating a website, setting up reservation systems, analyzing data, integrating a customer relationship manager, or implementing software-as-a-service (SAAS) and platform recommendations, the CDAP grant can provide crucial financial support.

It is also worth noting that, following completion of your audit, you will have the opportunity to access an optional loan of up to $100,000 from the BDC (Business Development Bank of Canada). This amount can be used flexibly to meet your company’s specific needs, whether to invest in key projects, explore new opportunities or strengthen your operational capabilities.

By strategically leveraging the federal government’s CDAP Stream 2 grant and taking advantage of BDC’s 5-year interest-free loan, you can position your business on a solid, sustainable growth trajectory, taking full advantage of the benefits offered by digital transformation. This represents a unique opportunity to optimize your operations, strengthen your competitiveness in the marketplace and stimulate innovation within your company.

You will also have access to a federal Magnet wage subsidy of $7300 for hiring a person between the ages of 18 and 30. Not to be underestimated!

How can you maximize your grant?

Our $15,000 reimbursed audit subsidy from CDAP Stream 2 is crucial to helping you develop your comprehensive digital adoption plan, and we are here to guide you in making the most of it. Thanks to this grant, you will be able to cover a variety of essential costs, such as :

  1. hiring digital consultants to assess your company’s specific needs;
  2. finding technological solutions that fit your budget;
  3. developing a cost/benefit analysis for potential digital tools;
  4. creating a detailed digital strategy with a roadmap including milestones, timelines and resources.

At Litchi Marketing, we will work with you to prioritize and allocate these funds to build a digital adoption plan tailored to your business, preparing you for your digital transformation journey.

Subvention PCAN

Why choose Litchi Marketing as your accredited consultant?

We offer a full range of grants and services, from digital strategy design to implementation, enabling companies to maximize their return on digital investment. With this support, companies can capitalize on the latest technologies and trends to maintain their competitive edge. We are neutral and do not sell software.

We are ready to help you achieve your goals, whether it’s to improve customer engagement or deepen your understanding of the forces affecting your business. Or indeed, whether you’re integrating new technologies, optimizing existing processes or addressing industry-specific challenges, our consultants are here to guide you every step of the way. We use our expertise to provide strategic and practical advice that will enable your company to take full advantage of the opportunities offered by the digital world.

When you work with Litchi Marketing, you benefit from a personalized approach that goes beyond simple technology adoption. We work to create a coherent and achievable digital roadmap, enabling you to successfully navigate the complex and dynamic world of digital transformation.

Our commitment is based on building long-term partnerships. We are committed to supporting you at every stage of your project, providing expert advice, relevant industry information and ongoing support throughout the implementation of your digital adoption plan.

Here’s a short video explaining PCAN part 2. Please contact us for more information.



According to certain statistics, 46% of Quebec companies don’t have a website, and this figure rises to 62% for those with fewer than 5 employees. Some people mistakenly believe that having only a Facebook page can replace a website. Reassess your digital strategy: 5 good reasons to optimize it.

A website is the focal point of your online presence. It is the place where potential customers can find detailed information about your company, products or services. It offers permanent visibility and represents your online identity in a professional way – 24 hours a day, every day of the year. Optimizing both your social networks and your website is a win-win solution.

1-The digital landscape is constantly evolving

The digital world is evolving at breakneck speed. Platforms, trends and consumer behavior are changing rapidly. If your digital strategy is not aligned with these evolutions, you risk missing crucial opportunities. Regular evaluation ensures that your business remains relevant and competitive. This requires a proactive approach, so review your digital strategy regularly to ensure it is aligned with your business objectives and incorporates the latest trends.

2-Optimizing the customer experience

Customer experience is at the heart of any successful digital strategy. As consumer expectations and needs evolve, an optimal digital strategy must adapt to meet these changes. Optimizing the customer experience at every touchpoint, from website to social media, is key to retaining customers and attracting new ones. Use data to understand your customers’ behaviors, preferences and needs. Personalize product recommendations, special offers and content to suit individual preferences. Offer real-time assistance via live chat or chatbots. By implementing these customer experience optimization practices, you can not only meet your customers’ expectations, but exceed them, creating positive, lasting relationships in the digital world.

3-Efficient use of data

Data is the lifeblood of modern digital strategy. However, it is not enough to simply collect data. It’s imperative to use it effectively to make informed decisions. By improving your ability to collect, analyze and interpret data, you can fine-tune your digital strategy to achieve your objectives more effectively, and this will enable you to remain competitive in the marketplace. To do this, you need to identify which data is relevant. You can also set up a secure, scalable storage infrastructure to process and store data reliably. Define data management policies to ensure that data is used appropriately throughout its lifecycle. Use advanced data analysis tools to extract meaningful information and make comparisons. Finally, make sure you always comply with Law 25, the law that now requires you to ask your visitors for permission before collecting their personal data.

4-Integration of new technologies

New technologies continue to redefine the way companies interact with their audiences. From artificial intelligence to the Internet of Things, integrating these innovations can transform your digital strategy. Make sure you are constantly exploring new technological opportunities to stay ahead of the competition. Identify areas of your business that could benefit from the integration of new technologies. Invest in ongoing training for your team to ensure they are proficient in using new technologies. Integrate AI to automate repetitive tasks, enabling your team to focus on higher value-added activities.

5-Continuous improvement in operating performance

Operational efficiency is an often overlooked aspect of any successful digital strategy. Integrating technology solutions can significantly improve internal processes, reduce costs and increase productivity. By continuously evaluating and improving your operations, you ensure a solid foundation for your digital transformation.

In conclusion, optimizing your digital strategy is not simply an option, but a necessity to remain competitive in today’s business world. By keeping a close eye on the evolving digital landscape, optimizing the customer experience, harnessing data effectively, integrating new technologies and remaining adaptable to market changes, you can guarantee that your business will remain successful in this ever-changing digital environment.