Selling on Etsy
In recent years, several companies have started selling on Etsy. This online sales platform, focused on “creative” products, is growing fast. In 2019, Etsy had nearly 47 million unique buyers. Most of them are located in the United States, the United Kingdom and Canada. What’s more, 40% of our customers are repeat buyers. So they often make several online purchases on Etsy.Interesting for all businesses working in a creative field, regardless of their size, Etsy now attracts an increasingly diverse audience. While the platform used to be mainly frequented by women, it has grown thanks to its international success.
The advantages of selling on Etsy
Etsy is proving to be an extremely relevant, creative and strategic platform for entrepreneurs who know how to maximize its potential. By 2019, the platform was registering nearly 2.5 million active seller accounts worldwide, testifying to the growing interest in this business opportunity. Every year, nearly US$5 billion worth of handcrafted and creative products are traded on Etsy. Beyond the financial benefits, the platform also offers numerous advantages to sellers.
A reasonable commission on sales
Selling on Etsy has a significant financial advantage over other online sales platforms, as it doesn’t impose multiple high or hidden fees. By way of comparison, on Walmart Marketplace, fees can amount to up to 20% of an item’s selling price. On Etsy, fees are simple and transparent. The platform applies the following fees:
- Selling expenses of $0.26
- 5% transaction fee
- Payment processing fee of 3 to 4% and $0.25
- 15% commission for external advertising (if applicable)
A multitude of tools available to companies
Etsy offers sellers a wide range of practical tools to help them manage their store. Among them, the Etsy app, available on iOS and Android, allows sellers to manage their store on the go, at any time and from anywhere with a mobile device. The platform also offers a simplified shop-building tool, enabling sellers to customize their space quickly and easily. What’s more, Etsy offers discounted mailing labels through partnerships, saving on shipping and distribution costs.
“ETSY is ideal for selling homemade or handcrafted products. I’ve been selling my products on ETSY for over 5 years. It’s crucial to master the ETSY strategy, including working on SEO to optimize sales. ETSY is proving to be an excellent platform, particularly for the American BtoC market.”
Resources that make digital marketing easier
The Etsy platform provides its sellers with a variety of marketing tools. They can create coupons or promotional codes to attract new customers or retain existing ones. What’s more, it’s easy for them to generate publications for their social networks. Sellers also benefit from Etsy’s advertising tools, enabling them to invest in advertising, both on and off the Etsy site. This advertising investment can be managed directly from their Etsy account.
Open an Etsy store
Etsy clearly distinguishes itself from platforms like Amazon or eBay by specializing in the sale of handcrafted products. It imposes strict criteria on the types of products eligible for sale. Items must be handmade by the seller himself. If production involves several people, this must be clearly indicated in the product description.
Etsy also allows the sale of creative supplies and vintage items. Creative supplies include anything that can be used for craft creation, whether tools, materials or ingredients, including those of commercial origin, homemade or vintage. Vintage items, for their part, must be at least 20 years old to be sold on the platform.
To sell on Etsy, a business simply needs to open a store. The platform offers two packages:
- Etsy Standard: totally free, with access to all the platform’s tools for the usual fee per item sold.
- Etsy Plus: for $13.10 a month, the platform offers additional benefits such as advanced store customization options (store web address, for example) and credit for Etsy Ads.
Litchi Marketing, your digital marketing agency on Etsy
Etsy is a very attractive niche online sales platform for businesses. However, ensuring that products are visible and findable by consumers is crucial to sales success. That’s where the importance of an expert comes in, to generate good results. At Litchi Marketing, we’ve mastered digital marketing on Etsy to perfection. Thanks to the expertise of our team, we know all the ins and outs of the platform. We’re committed to delivering performance that exceeds your sales targets, whether you need help configuring your store or developing your marketing strategy.
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