{"id":9370,"date":"2026-08-31T18:10:33","date_gmt":"2026-08-31T18:10:33","guid":{"rendered":"https:\/\/litchimarketing.ca\/2026\/08\/31\/preparez-votre-entreprise-pour-le-black-friday-des-aujourdhui-sur-amazon-walmart-etsy\/"},"modified":"2026-08-31T18:21:19","modified_gmt":"2026-08-31T18:21:19","slug":"get-ahead-of-the-game-prepare-your-business-for-black-friday-starting-today","status":"publish","type":"post","link":"https:\/\/litchimarketing.ca\/en\/2026\/08\/31\/get-ahead-of-the-game-prepare-your-business-for-black-friday-starting-today\/","title":{"rendered":"Get Ahead of the Game: Prepare Your Business for Black Friday Starting Today"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/litchimarketing.ca\/wp-content\/uploads\/2026\/08\/eb8e5fc00d80f7d604ff2c7b13c7e9f1.jpg&#8221; alt=&#8221;Pr\u00e9parez votre entreprise pour le Black Friday d\u00e8s aujourd&apos;hui sur Amazon, Walmart, Etsy&#8221; title_text=&#8221;Pr\u00e9parez votre entreprise pour le Black Friday d\u00e8s aujourd&apos;hui sur Amazon, Walmart, Etsy&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">November might still feel far away, but in the e-commerce world, <\/span><b>Black Friday is won right now<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every year across Canada, hundreds of SMBs miss out on a massive revenue opportunity due to a lack of preparation. While retail giants are already fine-tuning their ad campaigns and logistics, waiting until November to prepare your promotions is the fastest way to get left behind.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is why you need to launch your preparations today, the fatal mistakes you must avoid, and the technical optimizations you should implement on your site right away.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Why Start Your Black Friday Preparations in September?<\/span><\/h2>\n<h3><b>1. SEO Indexing Takes Time<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you launch a dedicated Black Friday landing page just three days before the event, search engines like Google won&#8217;t have enough time to properly index and rank it. By publishing your strategic pages weeks in advance, you give algorithms the time they need to rank your keywords for the Canadian market.<\/span><\/p>\n<h3><b>2. Shopper Behavior Has Shifted<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Canadian consumers no longer browse for deals the night before. They build their wish lists, compare prices, and subscribe to newsletters starting in early fall. Being ready early allows you to capture this initial buying intent.<\/span><\/p>\n<h3><b>3. Technical Stability of Your Platform<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Whether it is testing your payment gateways or updating your CMS, anticipating high traffic prevents server crashes right in the middle of the shopping rush.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span style=\"font-weight: 400;\">The 4 Most Common Mistakes Killing Your Sales<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To maximize your revenue, avoid these classic traps that trap too many local businesses:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>A Slow Mobile Experience:<\/b><span style=\"font-weight: 400;\"> Over 70% of online transactions in Canada are now completed on smartphones. A two-second loading delay is all it takes for a visitor to abandon their cart.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Last-Minute WordPress or Plugin Updates:<\/b><span style=\"font-weight: 400;\"> Running a major update on WooCommerce or your payment gateways the night before Black Friday is a recipe for disaster. Code incompatibilities can completely paralyze your checkout.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Failing to Test the Full User Journey:<\/b><span style=\"font-weight: 400;\"> Unclear shipping rates or a promo code that fails at checkout will cause shoppers to leave instantly.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ignoring Email Automations:<\/b><span style=\"font-weight: 400;\"> Without an automated abandoned cart recovery sequence, you are quite literally leaving money on the table.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_3,1_3&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span style=\"font-weight: 400;\">Technical and SEO Best Practices to Optimize Immediately<\/span><\/h2>\n<h3><b>WordPress &amp; E-commerce Platform Upgrades<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Take advantage of recent updates in the WordPress ecosystem and the Gutenberg block editor to build fast, clean, and high-converting landing pages.<\/span><\/p>\n<ol start=\"4\" style=\"text-align: justify;\">\n<ol start=\"4\" style=\"text-align: justify;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Database Optimization:<\/b><span style=\"font-weight: 400;\"> Clean up unnecessary page revisions and optimize your WooCommerce tables to reduce server response times.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Advanced Caching Solutions:<\/b><span style=\"font-weight: 400;\"> Use high-performance caching plugins and a Content Delivery Network (CDN) to ensure lightning-fast loading speeds, even during heavy traffic spikes.<\/span><\/li>\n<\/ul>\n<\/ol>\n<\/ol>\n<h3><b>Search Engine Optimization (SEO) Strategy<\/b><\/h3>\n<ol start=\"4\" style=\"text-align: justify;\">\n<ol start=\"4\" style=\"text-align: justify;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Use Evergreen URLs:<\/b><span style=\"font-weight: 400;\"> Avoid creating year-specific URLs like <\/span><span style=\"font-weight: 400;\">yourstore.ca\/black-friday-2026<\/span><span style=\"font-weight: 400;\">. Instead, use <\/span><span style=\"font-weight: 400;\">yourstore.ca\/black-friday<\/span><span style=\"font-weight: 400;\">. This allows you to retain built-up SEO authority year after year.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Local Keywords:<\/b><span style=\"font-weight: 400;\"> Incorporate targeted search terms such as <\/span><i><span style=\"font-weight: 400;\">&#8220;Black Friday deals Canada&#8221;<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">&#8220;Black Friday sales [your city\/region]&#8221;<\/span><\/i><span style=\"font-weight: 400;\">, or <\/span><i><span style=\"font-weight: 400;\">&#8220;fast Canadian shipping&#8221;<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Structured Data (Schema.org):<\/b><span style=\"font-weight: 400;\"> Mark up your product pages with special offer and price drop schema to display rich snippets directly in Google search results.<\/span><\/li>\n<\/ul>\n<\/ol>\n<\/ol>\n<p><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul><\/ul>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/litchimarketing.ca\/wp-content\/uploads\/2026\/08\/5b548ca42700a0f9a955d12405cb81c0.jpg&#8221; alt=&#8221;Pr\u00e9parez votre entreprise pour le Black Friday d\u00e8s aujourd&apos;hui sur Amazon, Walmart, Etsy&#8221; title_text=&#8221;Pr\u00e9parez votre entreprise pour le Black Friday d\u00e8s aujourd&apos;hui sur Amazon, Walmart, Etsy&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span style=\"font-weight: 400;\">Hand Your Preparation Over to the Local Experts<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Preparing for the biggest sales period of the year requires discipline, technical execution, and a clear global strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At <\/span><b>Litchi Marketing<\/b><span style=\"font-weight: 400;\">, we help local SMBs and brands optimize their e-commerce infrastructure, scale their presence on Amazon Canada, and secure available grant funding to support their digital transformation.<\/span><\/p>\n<p><b>Sell what you want, we&#8217;ll handle the rest.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Don&#8217;t let last-minute chaos ruin your fall sales season.<\/span><a href=\"https:\/\/litchimarketing.ca\/en\/contact\/\"> <span style=\"font-weight: 400;\">Book a call with our team today<\/span><\/a><span style=\"font-weight: 400;\"> to map out your Black Friday strategy!<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||11px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4 style=\"text-align: center;\"><span style=\"color: #993366;\"> Visitez :<\/span><\/h4>\n<p style=\"text-align: center;\"><span style=\"color: #993366;\"><a href=\"https:\/\/litchimark.us20.list-manage.com\/subscribe?u=93c70f0713b7ddcdba3cbf3de&#038;id=27d40242b3\" target=\"_blank\" rel=\"noopener\" style=\"color: #993366;\">Infolettre<\/a><\/span><br \/><span style=\"color: #993366;\"><a href=\"https:\/\/www.facebook.com\/Litchimarketing.ca\/\" target=\"_blank\" rel=\"noopener\" style=\"color: #993366;\">Facebook<\/a><\/span><br \/><span style=\"color: #993366;\"><a href=\"https:\/\/www.instagram.com\/litchimarketingsubventions\/\" target=\"_blank\" rel=\"noopener\" style=\"color: #993366;\">Instagram<\/a><\/span><br \/><span style=\"color: #993366;\"><a href=\"https:\/\/www.youtube.com\/@LitchiMarketing\" target=\"_blank\" rel=\"noopener\" style=\"color: #993366;\">YouTube<\/a><\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/litchimarketing.ca\/en\/blogue\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #993366;\">Blogs<\/span><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.linkedin.com\/company\/litchimarketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #993366;\">Linkedin<\/span><\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>November might still feel far away, but in the e-commerce world, Black Friday is won right now. Every year across Canada, hundreds of SMBs miss out on a massive revenue opportunity due to a lack of preparation. While retail giants are already fine-tuning their ad campaigns and logistics, waiting until November to prepare your promotions [&hellip;]<\/p>\n","protected":false},"author":101,"featured_media":9368,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[77,72,152,213],"tags":[171,153,170,202,215,216,217,219,212,218,220,221,222,224,155,225,223,214,211],"class_list":["post-9370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-en","category-article-en","category-ecommerce-en","category-walmart-2","tag-amazon-agency-for-manufacturers","tag-amazon-canada","tag-amazon-corporate-agency","tag-amazon-marketplace","tag-comment-preparer-mes-produits-pour-le-black-friday","tag-comment-preparer-votre-commerce-en-ligne-au-black-friday","tag-comment-vendre-plus-pendant-le-black-friday","tag-comment-vendre-sur-etsy","tag-comment-vendre-sur-walmart","tag-comment-vendre-sur-walmart-en-ligne","tag-guide-complete-pour-booster-tes-ventes-pendant-le-black-friday","tag-how-to-prepare-my-products-for-black-friday","tag-how-to-prepare-your-online-store-for-black-friday","tag-how-to-sell-more-during-black-friday","tag-how-to-sell-on-amazon","tag-how-to-sell-on-etsy","tag-how-to-sell-on-walmart-online","tag-marketing-walmart-en-francais-quebec","tag-selling-on-etsy"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Avoid costly Black Friday mistakes. Discover how to optimize your SEO, your WooCommerce platform, and your overall e-commerce strategy early this fall.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Sarah Rodriguez\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/litchimarketing.ca\/en\/2026\/08\/31\/get-ahead-of-the-game-prepare-your-business-for-black-friday-starting-today\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Litchi Marketing - Experts Ecommerce &amp; Subventions\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Black Friday: Why Prepare Your Online Store Right Now?\" \/>\n\t\t<meta property=\"og:description\" content=\"Avoid costly Black Friday mistakes. 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